Well my hopes about having the new ARG be a big one came true. Later in the day, on Monday, the game started rolling. Unfortunately, in today’s legal-wrangled world, the 4th wall had to be broken slightly by a “Terms and Conditions” link on the bottom of a website which outlined all the legal issues, and in fact mentioned who the sponsor was. I actually found this information out myself, because I was hoping for something big, but here’s a better quote from ARGNet, which not only mentions the primary sponsor but in fact confirms the identity of the lead designer.. who prior to the announcement was also suspected but not yet confirmed:
Here’s hoping that the new ARG that I am following is going to pan out to be a really good one.
I’ve been disappointed in the last several I have joined/lurked on. For whatever reason, they’ve fallen apart or didn’t meet my expectations of puzzles/interaction. This is often the case when they are grassroots ones run by inexperienced puppet masters, or when they are limited in their involvement tool and are more marketing based.