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As of 10/11, FireFlyFans.net is reporting that Serenity has only grossed $18m so far. That’s far short of the reported $80m need for a sequel. So this guy has the right idea:
Who was he?
A man said he bought 320 tickets to "Serenity" and on Sept. 30 stood in front of Regal Cinema Cascade 16 theater and gave them away.
It could have been a crazy promotion by Universal Pictures. Or maybe he was just a crazed fan willing to drain his savings account for the love of a movie.