When you decide that you’re going to start a new company and you chose a name, and then go ahead and spent the time and effort and money to design a logo and get ready to do mailings and all the parts of a new ‘launch’, at what point in the process do you actually check to see if the name was already in use?
If you say in the beginning, you’d be wrong. The actual answer is after. When you go to register the domain name – of all things. Find out not only is it in use, but it’s in use in the same state. Hrm.